Isabelle O'Connor (Izzy)

Izzy plans and manages organic social media content for TCC’s clients, alongside paid social campaigns designed to actually bring people through the door. A win for her is the lead that comes in because someone saw a post, felt something, and booked. That’s what she’s working towards.

What makes Izzy particularly well-placed to do that is a combination that’s genuinely rare: she’s spent time as a dental nurse, so she knows the industry from the inside, and she’s spent years building social media knowledge from the ground up. She understands what patients are worried about, what they’re drawn to, and what actually makes them act. She also happens to fall squarely in the demographic that dental aesthetic services are targeting, which gives her a fairly useful perspective.

Izzy has studied Digital Marketing Strategy at RMIT and Content Creation and Editing at One Peak Creative, and having made the move from Australia to Manchester, she brings experience across both markets. Two industries, two countries, and a whole lot learned along the way.

She’s lighthearted, quick to laugh, and the kind of person who makes work feel easier just by being there. For Izzy, dental marketing isn’t a compromise between two careers she cared about. It’s where they both make sense together.