Worlds #1 Dental Marketing Resources

Celebrity-itis Hits Dentistry… We all know the world has gone slightly mad and the entertainment market has taken a huge shift in concentration away from talent to genuine entertainment in recent times but has it hit the dental world too? The rise to stardom is always topical with many ‘overnight’ successes that we love and…

  3M’s for marketing magic for any Facial Aesthetics Business! When marketing for new patients in facial aesthetics, or in fact for dentistry, there is a protocol I have devised that on average attracts 20 new facial aesthetic patients per month. I use the 3 M’s for any marketing campaign: 1. MARKET 2. MESSAGE 3….

  Simon Reynolds of Patient Plan Direct suggests 7 key communicational tactics to nurture the growth of a healthy base of private payment plan patients Irrespective of the nature or focus of a private or mixed dental practice, or the demographic of a practice’s patient base, a dental payment plan is a proven means of;…

  Dental Practice & the Airline Industry…where are the parallels? At first it may seem that the dental industry and the airline industry couldn’t possibly be further apart. However, I beg to differ. I envision we can learn a lot from the airline industry. Firstly, in terms of marketing and secondly, from a health &…

  8 Benefits Of Being An Independent Dental Practice In a recent survey of 2052 people, 56% of UK Brits preferred to use the services of a small business over the services of a large business or organisation. This said they did prefer to use the websites of the larger businesses due to having professional…

How did we get the idea on creating a blog about how not  to market your business? See the van image above? It was parked not far from our office and it took us atleast a few minutes to read and figure out whether if this was vandalism or a prank. Turned out to be…

We recently wrote an article on why small business need to take advantage of Social Media platforms to help their businesses grow which was published in the Dentistry Magazine.   You can view the article here http://www.dentistry.co.uk/2015/11/05/why-social-media-is-important-for-small-businesses/

  A picture is worth a thousand words Posters and canvases are a great way to promote specific treatments, your dental plan, optical services and can even promote your team! They are useful in informing patients of current offers, they can be relaxing visuals that create a comforting environment and they can also be manipulated…

Whether you are looking for assistance with ensuring your practice is ready for the future or looking to sell your practice but want tie up the CQC/legal requuirement aspects before completing the sale to the new buyer, we can help. We have successful experience in implementing the required changes and protocols to ensure you fly…

  Make them feel as if they are superstars! We can help create referral packs that will generate referrals from local practioners and businesses. They will refer patients and consultations to you based on what is highlighted in the referral packs. The packs will include relevant information and details of the expertise that your practice…

  If you’ve got it, flaunt it A photo album showcasing your best work. You can show them your great cosmetic restorations cases, your orthodontic before and after pictures with small testimonials from the patient under the images or a brief description of what work had been done. Wrapped in a luxury leather bound album,…

  What would you like to order sir? While a customer is waiting to be seen, they can pick up brochures and read about the treatments you have to offer and find out about the benefits and alternatives of different treatments, this in turn may generate interest in these treatments. When a patient understands how…