Case Study

Invisalign Open Day Success: A Targeted Meta Ads Campaign

Meta Ads
SEO

Overview

Totley Rise Dental serve both Private and NHS patients from regular dental examinations to ‘smile design’ consultations across areas of Sheffield. They needed to generate a high volume of Invisalign leads through their Open Day and turned to us for a targeted, conversion-focused social campaign.

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+36%

Improvement in Google search rankings

The Problem

Totley Rise Dental Practice sought to generate significant interest and bookings for their Invisalign Open Day, ultimately driving high-value treatment conversions. With a month until the open day they came to us to advise, create and run a converting campaign.

The Solution

We conducted a creative ad shoot with the Totley Rise team to generate a series of engaging and impactful ad videos with clear call to actions.

With a budget of £1500 for ad spend, we ran a number of Facebook & Instagram campaigns promoting the day with strategic targeting of demographics, behaviours and locations to ensure the campaign reached a highly relevant audience.

How We Help

The Results

In one month of running the campaign:
Lead Generation: 30 patients booked appointments for the Invisalign Open Day with a paid deposit.
Treatment Conversions: 15 patients proceeded with Invisalign treatment

Resulting in a significantly high ROAS of 36 , over £50K worth of treatments booked in and a very happy client!

Meta Ads

+36 ROAS

of traffic is coming from organic search, reinforcing the effectiveness of SEO strategies.

Google Rankings

36%

improvement in Google rankings, indicating strong upward movement in search results.

FAQs

Will I get the same results as Totley Rise Dental?

Results vary from client to client because of key factors, such as location, treatments provided, level of skills of the dental team etc.

However, we will craft out a bespoke dental marketing proposal giving you an indication of the results to expect.

How much do I have to spend on meta ads?

Based on our performance marketing experience with over 50 clients, we advise a minimum of £1,500 for ad spend – this budget may increase with your lead generation goals.

How long will it take to create an ad campaign for my clinic?

We are a flexible team that can get your ads up and running within two weeks, dependant on content required for the ads and your availability.