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How to Attract New Patients to your Dental Practice When it comes to attracting new customers and even retaining current ones, is your dental practice letting you down? After all, they say first impressions are everything and if you have an outdated practice, with outdated décor, equipment and processes, your customers are bound to…
As some of you may have seen Hassan Mushaid and crew wondering around at this years Dentistry Show at the NEC Birmingham with a whole video crew in a mad rush. We created loud bursts of music at random times throughout the show creating an audience and massive amounts of confusion. Well, it was all…
10 Ways your dental practice could be losing money everyday. Fix these leaks now! While not every practice has a Treatment Coordinator (TCO) every practice has a Dental Receptionist and it is certainly fair to say that all of the most successful clinics have the edge for one reason alone. If you want to…
As you all are aware, we steer away from the clinical aspect of dentistry and concentrate more on the personal developement side of dentistry aswell as the business and marketing aspects (thats what we do best!). We also invite Guests to contribute and write blogs based on their personal expertise and experiences which provides us…
The Naked Truth: the Bare Essentials for Eating Healthy 1. Eat with mindful intention vs wonton abandon. Studies have shown that when we eat take the time to think about why we eat what we eat and which part of our body needs the best nutrition and fuel for repair, we choose healthier…
The Basics of Dental Website Security Nearly all dental practices now have websites for various reasons: most companies use these as some form of online advert/business card, while others use them to as a tool for online bookings. However it is becoming increasingly common for these to be attacked with many larger organisations even…
This month we have the huge pleasure to have a guest article from the internationally renowned, Professor Paul Tipton on his career, future predictions and career advice. I chose dentistry as a career so that I could achieve a degree of work life balance and continue to pursue my love of cricket. Between 1974 and…
Celebrity-itis Hits Dentistry… We all know the world has gone slightly mad and the entertainment market has taken a huge shift in concentration away from talent to genuine entertainment in recent times but has it hit the dental world too? The rise to stardom is always topical with many ‘overnight’ successes that we love…
Five Tips to Get Fit While Travelling: for the Busy Dental Professional 1. Most of us are under the impression that we have to run for 30 minutes to an hour to get a half decent workout in. This isn’t the case. Recent Iowa University study with 55,000 middle aged people demonstrated that…
3M’s for marketing magic for any Facial Aesthetics Business! When marketing for new patients in facial aesthetics, or in fact for dentistry, there is a protocol I have devised that on average attracts 20 new facial aesthetic patients per month. I use the 3 M’s for any marketing campaign: 1. MARKET 2. MESSAGE 3….
Simon Reynolds of Patient Plan Direct suggests 7 key communicational tactics to nurture the growth of a healthy base of private payment plan patients Irrespective of the nature or focus of a private or mixed dental practice, or the demographic of a practice’s patient base, a dental payment plan is a proven means of;…
Dental Practice & the Airline Industry…where are the parallels? At first it may seem that the dental industry and the airline industry couldn’t possibly be further apart. However, I beg to differ. I envision we can learn a lot from the airline industry. Firstly, in terms of marketing and secondly, from a health &…
