A lot of people invest into SEO (Search Engine Optimisation), for their dental practices and there are thousands of dentists doing this in the UK for one main reason – to be seen by patients on Google’s first page for specific treatments or specific keywords in a local area and specific area.
The problem is that most people don’t actually take the time out to understand how Google thinks. Once you understand the following points, everything will make sense.
Point number one: Google is a business.
Point number two: It’s also a search engine.
It actually works in that order. Google is a business first and a search engine second; not the other way around. If you understand this concept, things will start to make sense. Google has people who are their customers, who uses the search engine to find answers such as local businesses, services and more. Now, Google has its own customers so like every other business, Google wants to make sure that its customers are happy with its service.
How Google works with this kind of methodology is it will only place the businesses or services on page one for a specific treatment or for the service you’re looking for based on a different few criteria’s. All these criteria’s point to having a better customer experience.
Things that Google looks out for are:
– Google reviews
– How active the business is on social media
– Does the business have a mobile optimised website
– Whether the content on the website is useful
– Things such as the business response time to the reviews they receive
– Does it make the whole experience worthwhile in terms of opening hours
– The response rate from initial inquiry
Google tracks and monitors all the points above and chooses the businesses that perform the best in various categories and will list them higher in the search results. Ranking higher means that there is a higher chance that potential customers will see their service first and it is ranked as more trustworthy so customers will have a nice experience with this local business.
If you understand this, everything will start to make sense. SEO will make sense because SEO is just about delivering a nice experience for a visitor that lands in on your website. However, if SEO is still not adding up, take a look at our other blog that breaks down the fundamentals: The Power of Local SEO for Dentists: How to Get it Right – The Creative Composite – Marketing for Dentists
Google will recognize this and they will reward your business
That’s pretty much all you have to do to make sure that you receive traffic on your website. Ensure that you provide them with the best service, you engage with your followers on social media, provide a website that is easy to use and make sure it loads fast on any device, the content is easy to read and it not boring (It’s not a copy and pasted job), it includes the content that the person is actually looking for and that you provide a fast service and you’re opening hours are ideal for the consumer market.
The services you provide are pretty much what the consumer wants as well so don’t provide just one specific type of short-term ortho but instead; provide various options that people might be searching for. The more the better.
Google likes a well-rounded business. That’s pretty much it. You will start to see your Google rankings increasing. Stay tuned and watch out for my next video on utilising google reviews- Utilising Google Reviews
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