Case Study
Ashbourne Road Dental: Building a trusted digital brand
- Meta Ads
- PPC
- Social Media Management
Overview
Ashbourne Road Dental has long been a pillar of clinical excellence in the local community. However, despite their reputation, the practice struggled with a fragmented digital presence and “agency fatigue.” Having been burnt by previous marketing efforts that lacked transparency, Dr. Dawud Ahmed needed a partner that could deliver more than just “likes”, he needed a consistent, high-performance engine to drive high-value patient leads.
With our strategy and content creation, Ashbourne Road Dental transitioned from a position of digital uncertainty to becoming a dominant local voice. By integrating high-quality organic storytelling with a robust paid strategy across Meta and Google, we have built a trusted brand presence that has generated thousands of new patient enquiries.
Dr Dawud:
“The Creative Composite have created a consistent presence that I just didn’t have the time or expertise to do myself, and the results, both in leads and revenue, speak for themselves.”
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The Problem
The primary challenge was “Agency Fatigue” and a lack of consistency. Before partnering with us, the practice lacked a unified brand voice, and Dr. Ahmed was understandably hesitant to invest further in social media. The campaign needed to:
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Restore Trust: Overcome previous negative experiences with a transparent, results-driven approach.
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Establish Consistency: Move away from sporadic, low-energy updates to a professional, “top-of-mind” schedule.
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Bridge the Gap: Translate clinical excellence into a digital format that felt approachable and authoritative to the local community.
The Solution
To achieve these goals, we developed a hybrid growth engine. This three-pronged strategy ensured that the practice was not just visible, but was actively capturing and converting intent.
1. Meta ads (social lead generation) – We backed the practice’s organic trust with a sophisticated Meta Ads strategy. By using a full-funnel approach, targeting local residents with high-energy video content and social proof, we captured “know, like, and trust” sentiment and converted it into a high-volume patient pipeline.
2. Google PPC (intent-based search) – While social media built the brand, Google PPC (pay-per-click) captured active search intent. We optimised search campaigns to ensure that when local patients searched for high-value treatments, Ashbourne Road Dental was the first name they saw, ensuring no high-intent lead was left on the table.
3. Organic social & content management – We took the weight off the clinic’s shoulders by managing their entire social calendar. Our approach centred on humanising the brand through engaging reels, team-led storytelling, and compelling before-and-after treatment showcases. This strategy helped break down clinical barriers, positioning the practice as both approachable and personable while reinforcing a strong, authentic brand identity.
How we help
The Results
The shift from a passive social presence to an active, managed three-pillar strategy yielded incredible year-on-year growth.
Significant Growth
From month 3, results began to compound quickly. Over a two-year partnership with Ashbourne Road Dental, we have delivered:
✓ A consistent stream of high-intent enquiries month-on-month
✓ Substantial revenue growth through improved patient acquisition
✓ Strong gains in local search visibility across priority terms
✓ Increased visibility and engagement via Google Business profile
The result is a partnership that has delivered more than just marketing performance, providing Ashbourne Road Dental with peace of mind, time back to focus on patients, and a trusted long-term growth partner.
Client Testimonial
"I was very fearful of using marketing agencies again after my previous experiences. I felt burnt and skeptical. However, Hassan and the team have delivered exactly what they said they would. They’ve provided a consistent presence that I just didn't have the time or expertise to do myself, and the results, both in leads and revenue, speak for themselves."
- Dr. Dawud Ahmed, Principal Dentist
FAQs
What type of content do you create for social media?
Will I guarantee the same results from Meta Ads for me?
Meta Advertising results vary between practices based on key factors like location, local competition, the treatment and offering as well as price point. However, we provide a tailored dental marketing proposal after the strategy call to allowing us to align on performance expectations for your area by using realistic benchmarks.
What is PPC and how does it help dental clinics?
PPC (Pay-Per-Click) advertising places your clinic at the top of Google for high-intent searches, such as those searching for Invisalign, implants or cosmetic dentisty; helping you attract patients who are actively looking for treatments.
