Case Study
Wallasey Village Dental Practice: The roadmap to fully booked
- Meta Ads
- SEO
- Social Media Management
Overview
Wallasey Village Dental Practice had clear, ambitious goals: they wanted to take their practice to the next level, become the go-to clinic in their local area and have a consistent, reliable patient pipeline.
They were looking for a true consultancy approach, not just a passive agency. They wanted an expert partner to help train and coach their team into booking machines, while leveraging advanced internal systems like custom CRM tracking and ManyChat automations. Over our two-year partnership, we implemented our Growth Starter Package, seamlessly creating and combining high-converting Meta ad campaigns for Invisalign, implant dentistry, and general dental treatments with a dominant SEO strategy to quickly inject fast patient leads while building a rock-solid foundation for long-term organic growth.
The results speak for themselves. As of April 2026, all associate diaries are fully booked, with new patients now being placed on a waiting list.
Have the same goals as Wallasey?
Book in today for your FREE strategy session and get clarity on how the right set up of marketing can level up your practice and generate a consistent patient flow.
Book a Free Consultation
Wallasey Village Dental Practice Team
The Problem
The primary challenge was scaling high-end treatment numbers while building long-term local dominance. To achieve their goals, the practice’s marketing campaign needed to:
-
Drive High-Value Revenue: Move past general check-up enquiries and aggressively push high-end treatments like Invisalign and Dental Implants.
-
Eliminate Inconsistent Lead Flows: Establish a predictable, performance-based external marketing engine to guarantee peace of mind.
-
Bridge the Front-Desk Gap: Overcome the internal hurdles of turning digital inquiries into confirmed chair-time by providing deep team coaching and consultancy.
The Solution
To achieve these goals, we deployed our comprehensive Growth Starter Package, focusing heavily on a dual paid-and-organic approach backed by smart backend automation.
1. Meta Ads (High-End Patient Pipeline) – We built and executed a consistent stream of compelling, high-converting ad creatives designed to stop the scroll. By launching targeted Invisalign and Implant open days alongside automated ManyChat flows, we captured immediate local intent and delivered a massive ROI from paid social ads.
2. SEO & Organic Dominance (Long-Term Local Authority) – We engineered an aggressive search engine optimisation strategy for their website. Targeting high-value local keywords to ensure Wallasey Village Dental Practice became the undisputed organic answer whenever a patient searched for a premium smile transformation.
3. Consultancy, CRM & ManyChat Automation – Leads mean nothing if they aren’t booked. We implemented a robust CRM system to track patient journeys transparently and leveraged ManyChat to engage prospects instantly. Furthermore, we took a hands-on consultancy approach, coaching and training their internal team to perfect their follow-up scripts and maximize their booking rates.
How we help
The Results
The shift to our active, managed Growth Starter Package yielded incredible year-on-year growth, entirely transforming the clinic’s bottom line.
Keywords in top 3 on Google
32
Over our two-year campaign, the practice achieved critical search engine milestones for high-end cosmetic and restorative terms:
1. 32 target keywords moved directly into the Top 1–3 positions on Google.
2. 4 is the average keyword position across the entire site's local search portfolio.
3. #1 positions achieved for core regional trophy terms, including:
'Invisalign Wallasey'
'Dental Implants Wallasey'
'Cosmetic Dentist Wallasey'
x7.02
ROI
Over a dedicated two-year partnership with Wallasey Village Dental Practice, our strategy delivered staggering results. From every £1 invested, £7.02 has been generated in revenue with 60% of this driven directly from Meta Advertising Campaigns. The ultimate result? By April 2026, the practice reached absolute maximum capacity, completely filling their diaries and temporarily closing doors to new patient bookings.
FAQs
What is the average ROI for dental Facebook and Instagram ads?
How long does it take for a new dental website to rank on Google?
Dental SEO is a long-term compound asset, typically taking 3 to 6 months to show significant momentum, and 12 to 24 months to achieve total regional dominance. Over a two-year partnership with Wallasey Village Dental, we engineered an aggressive search strategy for their new site that moved their average keyword position to 4, securing long-term organic authority that continues to increase in ranking.
Is SEO better than Meta Ads for dental lead generation?
The most successful practices don’t choose between them, they combine them. Meta Ads are ideal for injecting fast patient leads and selling out open days quickly. However, dental SEO builds a rock-solid foundation for long-term organic growth. Organic search leads inherently convert at a higher rate (around 30%) because patients are already actively looking for a smile transformation.
