Case Study
Lancaster Smile Clinic: A lead generation and conversion engine
- Meta Ads
- PPC
- Virtual Call Handling
Overview
Lancaster Smile Clinic is a premier practice dedicated to restorative and cosmetic excellence. Despite their high clinical standards, the practice faced a common industry challenge: the monthly stress of hitting targets and the lack of a robust system to consistently fill the diary with high-value cases.
By implementing a proactive “full-funnel” conversion engine, we moved the clinic away from the uncertainty of month-to-month performance. Our integrated approach, combining high-intent digital advertising with a dedicated lead-handling infrastructure, transformed their patient acquisition process. By managing the entire journey from the first click to the final booking, we provided the peace of mind the practice needed, delivering a 160% Net ROI in Q3 2025.
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160%
Net Return on Investment (ROI)
The Problem
Lancaster Smile Clinic wanted to move away from the unpredictability of word-of-mouth referrals and relying on their existing patients. They needed to take the month-to-month pressure off the business by building a scalable acquisition engine. To achieve this, they required:
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To secure a consistent flow of high-value patients, specifically focusing on Dental Implants and Invisalign.
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Fill their associates’ diaries for general patients ensure every surgery was performing at its peak.
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To bridge the gap between lead generation and lead conversion, ensuring no potential patient fell through the cracks due to a busy front-desk team
They needed a partner who could not only generate interest but also provide the infrastructure to turn that interest into booked clinical appointments and take the month-to-month pressure off the business.
The Solution
The solution was built in three parts to create a proactive, automated conversion engine:
1. High-impact Meta ads & compelling content
We scripted, filmed, and launched a video-led Meta advertising strategy designed to “stop the scroll.” By using high-quality content and compelling copy that spoke directly to the patient’s pain points, we built immediate trust. This strategy showcased the expertise of the practice, the strength of the brand, and the personality of the team, ensuring Lancaster Smile Clinic stood out while generating a consistent flow of new enquiries.
2. High-intent Google ads & optimised landing pages
While Meta built awareness, we used Google Ads to capture patients already searching for “Implants Lancaster” or “Invisalign near me.” To ensure maximum conversion, we built bespoke landing pages designed to turn a click into a qualified lead by making the next step effortless for the patient.
3. Virtual call handling service
We bridged the gap between “lead” and “patient” by integrating our Virtual Call Handling team as the clinic’s dedicated conversion engine. By providing instant follow-ups and qualifying leads for direct booking, we removed the burden from the busy in-practice reception team to manage the CRM. This operational infrastructure took lead management entirely off the clinic’s plate, providing the peace of mind and consistency needed to hit their targets for monthly profitability.
How we help
The Results
By implementing our proactive conversion engine, in just 3 months, Lancaster Smile Clinic moved from operational stress to a consistent, high-performing patient pipeline.
Between October 1st and December 31st 2025, this integrated strategy generated the following results, proving that with the right infrastructure, marketing can drive genuine, scalable profit rather than just covering costs.
Lead Generation
24 New Patients
In 3 months, we secured an average of 8 high-value case starts each month, enough to exceed profitability targets and reduce month to month stress.
Return on Investment
160% ROI
A ROAS of 3.93 was generated (return on ad spend) through efficiency of our targeting and content, proving that the ad spend itself is working incredibly hard. When combined with our management and call handling, this translated into a 160% Net ROI, moving the clinic well beyond break-even into significant profit. Ultimately our strategy delivered x2.6 Revenue Multiplier, meaning that for every £1 Lancaster Smile Clinic invested into our ads and management system, we generated £2.61 in gross patient revenue.
FAQs
Will I get the same results as Lancaster Smile Clinic?
Results vary between practices based on key factors like location, local competition, the treatments you offer and price points. However, we provide a tailored dental marketing proposal after the strategy call to allowing us to align on performance expectations for your area by using realistic benchmarks.
Why do I need both Meta and Google Ads?
Think of Google as “Intent” and Meta as “Awareness.” Google captures patients who are actively searching for a solution right now (e.g. ‘Dental Implants Lancaster’). Meta allows us to find and educate potential patients who aren’t searching yet but are the perfect demographic for cosmetic treatments like Invisalign. By using both, we dominate the entire patient journey.
What is the Virtual Call Handling service and why do I need it?
Most dental marketing fails because busy reception teams can’t call leads back instantly. Our team acts as an extension of your practice, contacting leads within minutes to qualify them and book them directly into your diary. This removes the risk of missing opportunities and ensures no potential patient falls through the cracks.
