Case Study
Pall Mall Advanced Dentistry: Launching a groundbreaking veneers ad campaign
- Meta Ads
Overview
Pall Mall Advanced Dentistry has long been at the forefront of modern dental technology. Renowned for their precision, digital expertise, and high-resolution techniques, the clinic continually pushes the boundaries of what dentistry can achieve. As a longstanding client of The Creative Composite, they have seen the impact of Meta Advertising to support their growth.
When they decided to launch an innovative new offer, 10 custom ceramic veneers at the same price as composite bonding, they knew the fastest way to generate traction and fill appointments was through a targeted, high-impact Meta Ads campaign that showcased their cutting-edge treatments and authentic patient experience.
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Dr Andrew Healy BDS MSc (Restorative & Aesthetic Dentist)
The Problem
The key challenge was speed. Unlike their usual treatment campaigns, this initiative needed to rapidly generate awareness and bookings during the quieter month of January. The campaign needed to:
- Quickly attract potential patients to fill appointment slots and maximise the associate’s diary
- Clearly communicate the value of the ceramic veneers and differentiate the treatment from standard composite bonding in a way that the target audience would understand
- Highlight the clinic’s exertise and key unique selling points
The Solution
To achieve these goals, we developed a full-funnel, multimedia campaign focused on engaging, scroll-stopping content that clearly delivered the promotional message to drive consultation bookings. Our strategy consisted of:
- Creating compelling Video & Graphic Content:
- Scripts were crafted to highlight the clinic’s innovative approach and the unique benefits of ceramic veneers.
- Filming took place on-site at Pall Mall, capturing the real associate explaining the offer, ensuring authenticity over stock imagery.
- The videos were designed to be scroll-stopping and engaging across social platforms.
- A mix of graphic ads were generated to create a bank of compelling messages around the treatment and real results, practice expertise & quality as well as the value of the offer
- Supporting Landing page:
- We created a strong UX landing page optimised to educate prospects further for those who wanted to know more, showcase the treatment and capture leads efficiently
- Targeted Advertising:
- Audience targeting was informed by previous campaigns for composite bonding and Invisalign
- Meta ads ran with a specified targeted radius to reach the right potential patients quickly and effectively at the right time
We succeeded in delivering to a tight timeline and went from strategy to a live campaign with new creative videos and imagery in just one week.
How we help
The Results
The campaign delivered incredible results in just one month:
This rapid success demonstrates the power of combining innovative dental technology with carefully crafted, high-impact marketing. By leveraging TCC’s experience and Pall Mall’s advanced clinical expertise, the campaign not only filled appointments but also positioned ceramic veneers as a compelling, long-term smile solution.
Lead Generation
315 leads
In one month, 315 leads were generated from this social campaign. 12% went into booked consultations and a further 22 treatments confirmed of single and double arch cases, generating a significant Return on Ad Spend.
Return on Investment
18.6
This rapid success demonstrates the power of combining innovative dental technology with carefully crafted, high-impact marketing. For every £1 invested, £18.60 was generated, making an incredible return on investment.
FAQs
Can this approach work for other dental services?
Yes, our full-funnel strategy can be adapted for other high-value treatments or offers to drive leads and conversions.
Will I guarantee the same results from Meta Ads for me?
Meta Advertising results vary between practices based on key factors like location, local competition, the treatment and offering as well as price point. However, we provide a tailored dental marketing proposal after the strategy call to allowing us to align on performance expectations for your area by using realistic benchmarks.
What budget do I require to get started with Meta Ads?
The budget required for Meta Advertising (Facebook & Instagram) can vary depending on treatments you would like to promote, your target location, goals and competition levels. We recommend a budget that allows for enough data to optimise your campaigns; most of our successful dental partners start with a budget that allows them to consistently reach their target local audience, which we then scale once we see a proven return on investment.
