Trusted by over 120 dental practices across the UK and Ireland
Meet Hassan
From the surgery to the strategy room, Hassan understands the weight of running a dental practice.
In the past decade, I’ve worked in nearly every dental role in practices across the UK, from Dental Nurse to BDM and Practice Manager, all with the same goal: attracting ideal patients and driving practice growth.
After facing countless setbacks and spending a fortune on courses by so-called “marketing experts,” success felt out of reach. I learnt the hard way that being brilliant at what you do isn’t enough without the right marketing behind it.
Just when I was ready to quit, I found what actually works: laser-focused digital marketing that speaks directly to the patients you want to attract.
That’s how The Creative Composite was born.
Today, as Creative Entrepreneur of the Year 2025, I lead a team of specialist in-house marketers who aren’t just experts in their disciplines, but know dentistry. From SEO to Meta Ads, every strategy we build is grounded in clinical reality, associate utilisation, and the real patient journey.
We’re not a vendor. We’re an extension of your team.
Hassan Mushaid
Founder, The Creative Composite
Dental Practice Growth Enabler
Focus on the user and all else will follow
Combining sales, psychology and science to improve user experience.
Clear honest collaboration
Access to a client dashboard allowing you to see real results in real time.
Knowledge to create leaders
Every step of the way, we help you to become a better business.
Financial freedom
Helping you to make more money, so you can make more time for your family and friends.
Trusted by Industry Partners
How We Help
What We Offer
We work with dental practices across the UK, Ireland and the USA, helping them attract the patients they actually want, not just more traffic.
01
Search Engine Optimisation (SEO)
Most dental SEO is built on vanity keywords and generic templates borrowed from other industries. Not ours. We build treatment-led SEO strategies from the ground up, designed to attract patients who are already looking for what you offer. And then we turn that visibility into full seats.
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Social Ads (Meta)
Anyone can launch a Facebook ad, but turning it into a steady stream of booked consultations is a completely different skill set. We design and manage Meta Ads campaigns for dental practices that want sustainable growth built on the right creative, the right audience, and a clear path from scroll to appointment.
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Social Media Marketing
Strong social media for a dental practice isn’t about going viral. It’s about showing up consistently, professionally, and in a way that builds the kind of trust that converts. We manage your social presence so it genuinely reflects the quality of your practice.
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Google Ads (PPC)
When a patient types “dental implants near me” into Google, your practice should be at the top. Google Ads puts you there immediately, in front of high-intent patients at exactly the right moment. We create and manage PPC campaigns that drive enquiries without wasting budget or compromising your brand.
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Website Design & Development
Your website is the hardest-working member of your marketing team. Or it should be. We design and build dental websites that don’t just look premium; they’re built to guide patients from interest to booked appointment, with every element considered against that goal.
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Website Hosting & Maintenance
A well-built website only stays that way with the right maintenance behind it. We handle the technical side (think hosting, security, updates, and performance monitoring) so your site stays fast, secure, and reliable without it ever landing on your to-do list. For practices who want their website working for them, not the other way around.
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Branding
Your brand shapes how patients perceive your practice before they've ever spoken to you. We help dental practices define or refine their visual identity and the way their practice presents itself across every touchpoint. Whether you're starting from scratch or outgrowing something that no longer fits, we'll make sure your brand reflects the quality of what you actually deliver.
BrandingReady to get started?
Book your complimentary strategy call today.
Book a SlotWant to talk it through? Contact Us
Why TCC is Different
You’re in the group chat
When you sign up with TCC, we add you to a Slack channel with the whole team – not just your account manager, but your channel manager and the specialists working on your account, too. If you have a question on a Tuesday afternoon, you’re not waiting for a scheduled check-in. You message us and we reply. It’s that simple.
Cross-disciplinary expertise
You’ll have access to specialists across SEO, Meta Ads, Google Ads, social media, web development and content, all working together. So if something outside your channel is impacting performance, we can flag it and advise you on the next steps.
No jargon, no formality
We believe marketing should be clear and direct. We write, speak, and report in plain English so you’ll always know exactly what we’re doing, why we’re doing it, and what it’s producing.
We own our mistakes
When something doesn’t work, we say so. We don’t dress it up in data or hide behind reporting. We tell you what happened, what we’re changing, and how we’re making surit doesn’t happen again.
End-to-End Support
TCC is a full-stack marketing partner. That means we can help with far more than campaigns and content. From the first time someone sees your name online to the moment they’re sitting in your chair, we can help refine the entire patient journey.
01
CRM Setup and Training
Getting the right patients in the door is only part of the picture. We help practices set up and get the most out of their CRM by building workflows that fit how your team actually works, and training your staff so nothing falls through the cracks.
02
TCO and Call Handling Support
Your Treatment Coordinator is one of your most valuable conversion tools. We support practices with TCO training and call handling, because a strong marketing campaign is wasted if the follow-up doesn’t match it.
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Team Training Workshops
We run training workshops for dental teams, covering everything from patient communication to understanding how marketing supports practice growth. If there’s a knowledge gap that’s holding your practice back, we’ll help close it.
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As Much or As Little as You Need
Some practices need a full marketing partner from day one, and others need help with one specific thing. We start by understanding what you actually need, then build from there. If you’re looking for the best dental marketing company to grow with long-term, or a specialist to fix something specific, we’re built to do both.
Team Culture
What’s it like working at The Creative Composite?
Team Culture
We put a lot of what we know into free resources for the dental community. No sales pitches, just useful stuff.
Free Dental Marketing Audit
Not sure where your marketing is falling short? Our free audit takes a look at where your practice stands right now and gives you a clear picture of what’s working and what isn’t. No sales pitch, just an honest assessment.
Free Open Day Marketing Course
Hassan’s free course walks you through exactly how to market an Open Day, from pre-event promotion to post-event follow-up. Built specifically for dental practices running Invisalign and cosmetic open days.
Free Dental Marketing Course
A free foundational course covering the core principles of dental marketing: what works, what doesn’t, and where most practices are leaving growth on the table.
Our Blog
Practical articles on SEO, social ads, patient conversion, and running a dental practice. Written by the people who do this every day.
