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Is Success All About Financial Gain?

Is Success All About Financial Gain?

Hassan Mushaid by Hassan | September 14th 2015

The truth is, it isn’t. Any successful person will tell you that success comes in many areas of their lives. You have heard the saying ‘money isn’t everything’, well it goes without saying that money is definitely not everything when compared to other aspects of life. What is success? Success comes in many forms such…

Segmenting your marketing campaign

Segmenting your marketing campaign

Hassan Mushaid by Hassan | June 29th 2015

Marketing has changed over the last 10 years. We can no longer work with the ‘one glove fits all’ ideology; where adverts portray the same message across all marketing channels using images that resemble 1980’s American TV commercials. What’s involved in segmenting campaigns? Today, our marketing campaigns need to be segmented, broken down, researched and…