Segmenting your marketing campaign
by
Hassan
| June 29th 2015 Marketing has changed over the last 10 years. We can no longer work with the ‘one glove fits all’ ideology; where adverts portray the same message across all marketing channels using images that resemble 1980’s American TV commercials. What’s involved in segmenting campaigns? Today, our marketing campaigns need to be segmented, broken down, researched and…