Trusted by over 120 dental practices across the UK and Ireland
The Naked Truth: the Bare Essentials for Eating Healthy 1. Eat with mindful intention vs wonton abandon. Studies have shown that when we eat take the time to think about why we eat what we eat and which part of our body needs the best nutrition and fuel for repair, we choose healthier…
This month we have the huge pleasure to have a guest article from the internationally renowned, Professor Paul Tipton on his career, future predictions and career advice. I chose dentistry as a career so that I could achieve a degree of work life balance and continue to pursue my love of cricket. Between 1974 and…
Celebrity-itis Hits Dentistry… We all know the world has gone slightly mad and the entertainment market has taken a huge shift in concentration away from talent to genuine entertainment in recent times but has it hit the dental world too? The rise to stardom is always topical with many ‘overnight’ successes that we love…
3M’s for marketing magic for any Facial Aesthetics Business! When marketing for new patients in facial aesthetics, or in fact for dentistry, there is a protocol I have devised that on average attracts 20 new facial aesthetic patients per month. I use the 3 M’s for any marketing campaign: 1. MARKET 2. MESSAGE 3….
Simon Reynolds of Patient Plan Direct suggests 7 key communicational tactics to nurture the growth of a healthy base of private payment plan patients Irrespective of the nature or focus of a private or mixed dental practice, or the demographic of a practice’s patient base, a dental payment plan is a proven means of;…
Dental Practice & the Airline Industry…where are the parallels? At first it may seem that the dental industry and the airline industry couldn’t possibly be further apart. However, I beg to differ. I envision we can learn a lot from the airline industry. Firstly, in terms of marketing and secondly, from a health &…
Use this SEO (search engine optimisation) checklist to assess your current website for your practice and for launching new dental practice website too. To ensure your website gets found by Google and other search engines, follow the 7 steps below to ensure your SEO is at a great standard. Step 1: Choosing a domain name…
8 Benefits Of Being An Independent Dental Practice In a recent survey of 2052 people, 56% of UK Brits preferred to use the services of a small business over the services of a large business or organisation. This said they did prefer to use the websites of the larger businesses due to having professional…
How did we get the idea on creating a blog about how not to market your business? See the van image above? It was parked not far from our office and it took us atleast a few minutes to read and figure out whether if this was vandalism or a prank. Turned out to be…
We as part of every web site design and re-design project install some really cool clever features that allow you and us to see how your website users behave. The benefit of this is that we can then change and adjust the website to make it more compelling and create a website which specifically designed…
We recently wrote an article on why small business need to take advantage of Social Media platforms to help their businesses grow which was published in the Dentistry Magazine. You can view the article here http://www.dentistry.co.uk/2015/11/05/why-social-media-is-important-for-small-businesses/
A picture is worth a thousand words Posters and canvases are a great way to promote specific treatments, your dental plan, optical services and can even promote your team! They are useful in informing patients of current offers, they can be relaxing visuals that create a comforting environment and they can also be manipulated…
