Looking for a way to rev up your marketing strategy and attract new patients? You definitely need to learn some creative TikTok marketing ideas for dentists.

We have all seen it; TikTok has taken the world by storm.

With its short, engaging videos, TikTok is now watched by its users, on average, for longer than YouTube in both the UK and US. Clearly, this app is more than just a passing trend.

According to the app monitoring firm, App Annie, the average time a user spends on TikTok is higher than on other social media platforms.

Of course, this also means higher engagement levels on the app.

With more than 1.5 billion users, TikTok is currently ranked the most downloaded app worldwide since 2020!

So, how can your dental practice ride the TikTok wave and reach a whole new audience?

Simple – create your own TikTok account!

• Use the same handle as your Instagram, Facebook, and Twitter accounts for consistency.
• Add a branded profile picture and ensure your bio is punchy and powerful.
• Now, it’s time to get creative!

If you are not sure where to start, we’ve got you covered!

In this post, we will share some creative TikTok ideas for dentists. Just keep reading!

What is TikTok Marketing for Dentists?

TikTok is a game-changer in the world of social media marketing, especially for dental professionals looking to connect with their audience in a fun and engaging way.

So, what exactly is TikTok marketing for dentists?

If you’re familiar with Instagram Reels or YouTube Shorts, you’ll understand TikTok.

In fact, these two features were developed to rival TikTok’s iconic rise in popularity.

 

All three platforms have similar functionalities, but TikTok stands out because it focuses solely on video content.

Why is this an advantage? Because videos are incredibly engaging and preferred by users over other types of content.

TikTok knows this and has perfected the art of short-form video, making it a powerful tool for businesses.

 

For dental practices, TikTok marketing means creating compelling video content that resonates with your audience.

It simply offers a unique platform to humanise your practice and connect with potential patients.

So, what type of content should you be creating on TikTok?

Let’s explore some of the common dental TikTok marketing ideas.

 

 

Creative TikTok Marketing Ideas for Dentists

#1: Make Your Potential New Patients Laugh

Everyone loves a good laugh, and your audience is no exception!

Funny videos are among the most shared content on TikTok, so why not tap into your comedic side?

Creating humorous content can significantly boost engagement. If you can make your audience chuckle, they’re more likely to interact with your posts and even share them with their own followers.

Take a cue from @thekillakay_ with the TikTok video ‘Dentists when they’re working on your teeth.’

It’s a hilarious take on a common dental experience that many can relate to.

This type of content not only entertains but also builds a friendly and approachable image for your practice.

    

#2: Show the Treatment Process

Ever thought about giving your audience a sneak peek into what happens during a dental treatment?

It’s a fantastic way to demystify dental procedures and make them more relatable.

TikTok makes this easy. You don’t need to film a long video; just record short snippets.

You can even use videos you already have on your phone to create a quick, engaging clip.

Imagine documenting an entire Invisalign journey in a short, 60-second video. Start with the initial consultation, show the aligner fittings, and finish with the final results.

This not only educates but also reassures potential patients by showing them exactly what to expect.

Take inspiration from @dr.ndeokie’s TikTok video, ‘The Invisalign Process.’

This video beautifully captures the early stages and the final outcome, all set to the upbeat tune of Katy Perry’s ‘Smile.’ It’s informative, fun, and memorable.

 

#3: Share Short How-To Videos

TikTok is a fantastic platform for dentists to share valuable how-to content with their audience.

Imagine creating short, easy-to-follow videos on proper brushing and flossing techniques, or sharing simple tips for maintaining good oral hygiene at home.

Why is this effective? Because 45% of TikTok users feel a stronger connection to brands that teach them something new.

By sharing your dental expertise, you can build trust and establish your practice as a go-to source for dental advice.

Think outside the box.

How about a series on debunking dental myths? Or quick tips on managing dental emergencies at home?

The possibilities are endless.

 

#4: Show Happy Clients’ Before-and-After Transformations

One of the most powerful ways to attract new patients is by showcasing the incredible transformations of your happy clients.

This approach is particularly effective for cosmetic dentists and orthodontists, but it can benefit any dental practice.

With your patients’ consent, create before-and-after videos that highlight their dental journey.

These transformations not only display your skills but also allow potential patients to see the real-life impact of your work.

It’s a fantastic way to build trust and connect emotionally with your audience.

Check out @drtejaspatel TikTok video for inspiration on how an engaging Before & After video is done.

Remember to add trending music to your videos to boost their visibility and increase your chances of landing on the For You Page.

#5: Patient Testimonials

No doubt; sharing patient testimonials on TikTok is a powerful way to boost your practice’s reputation and connect with your patients.

These genuine stories highlight positive experiences and showcase your dedication to patient care.

Take a cue from @dr_plolo, who featured a dad discussing his dental anxiety and how the dentist helped his son overcome the same fear.

This touching feedback shows the dentist’s compassionate approach and builds trust with viewers.

Start sharing similar heartfelt testimonials to demonstrate your commitment to patient comfort and care.

Let your patients’ voices showcase the exceptional service your practice provides!

#6: TikTok Marketing Ideas for Dentist? Learn from the Singing Dentist

If you’re the type familiar with the dental landscape on TikTok, chances are that you have met Dr. Milad Shadrooh, popularly known as ‘The Singing Dentist.’

This uniquely talented dentist has become a social media sensation with his approach to creating dental-themed parodies of popular songs.

His TikTok channel is packed with hilarious and engaging videos that creatively blend music and dental care.

If someone on your team has a knack for singing or rapping, why not encourage them to put a dental spin on one of their favourite songs?

It’s a fun and memorable way to engage with your audience and showcase your practice’s personality.

#7: Birthdays

Celebrate your team members’ birthdays by sharing quick, cheerful videos on TikTok.

Wishing a happy birthday to your staff not only shows appreciation but also humanizes your practice, making it more relatable and welcoming.

A simple video of the team singing happy birthday or sharing a heartfelt message can go a long way.

These moments of joy and camaraderie can resonate with your audience, showing that your practice values and celebrates its team members. It’s wonderful TikTok marketing ideas for dentists!

 

#8: Educate Your Followers on the Consequences of Poor Oral Health

Show your followers the real impact of neglecting oral hygiene.

Many people underestimate the importance of regular dental care, and sometimes a little reality check can make all the difference.

Use TikTok to highlight the consequences of poor oral health.

Create informative videos that show what happens when people skip brushing, flossing, or regular dental check-ups.

Explain how neglecting oral hygiene can lead to serious issues like cavities, gum disease, and even impact overall health, such as increasing the risk of cardiovascular disease.

We need these kinds of videos. Perhaps you will be helping the estimated 53% of people who are reportedly afraid of the dentist in the U.K.

#9: Share Product Recommendations

As a dental professional, your product recommendations carry weight with your patients and followers.

People trust your expertise in oral health, so they’re likely to pay attention to the products you endorse.

Use the platform to showcase your favourite dental care items.

Highlight the toothpaste, mouthwash, toothbrush, floss, and other products you recommend for maintaining a healthy smile.

The hashtag #TikTokMadeMeBuyIt is always trending because users love discovering new and innovative products that improve their lives.

Remember, if you’re sharing sponsored recommendations, always disclose them clearly in your posts. Transparency builds trust, and your followers will appreciate your honesty.

 

#10: Leverage the #trend

Harness the power of trending sounds, hashtags, and challenges to expand your reach on TikTok.

Regularly explore TikTok to discover the latest hashtags and challenges relevant to your field. That way, you can boost your content’s visibility and engagement.

Keep an eye on digital analytics for your website and social media pages to see which content resonates most with your audience.

This insight will help you optimise your hashtag strategy.

Follow other dental accounts to stay updated on the trends and challenges they’re participating in.

Jump in wherever it fits your brand, and don’t be afraid to get creative!

You can also use TikTok’s search tool to find popular hashtags.

For instance, searching for “dentist challenge” as shown below will not only show related videos but also suggest a list of hashtags to use.

#11: Duet and React to Other Creators’ Content

TikTok Duets are an engaging and fun way to interact with other creators’ content. If you’re thinking of TikTok marketing for dentists, then you should take advantage of the feature.

By creating a Duet, you can record a side-by-side video reacting to or collaborating with another account’s video.

These can be humorous reaction videos or more serious, informative collaborations.

Duets are an excellent way to feature familiar faces and collaborate with popular TikTok creators.

This is particularly effective since 63% of users appreciate brands showcasing TikTok creators in their videos.

When you see another dental practice or colleague posting great content, make a Duet to share it with your followers.

You can also create funny Duets, like reacting to an ASMR artist’s dental parody. It’s a fantastic way to connect with the TikTok community and keep your content fresh and engaging.

 

#12: Show Behind the Scenes

What about giving your followers an exclusive behind-the-scenes peek into your dental practice?

This type of content offers a glimpse into your daily routine and showcases your personality and that of your team.

Behind-the-scenes videos are especially useful for potential patients who might feel anxious about visiting the dentist.

A simple “day in the life” post can show what a typical day looks like at your practice, making it more relatable and less intimidating.

Use TikTok to introduce your staff, highlight their roles, and show the friendly, welcoming environment of your practice.

This not only builds trust but also helps your audience feel more connected to you and your team.

It is one of the most brilliant TikTok marketing ideas for dentists you will see out there.

 

Leveraging TikTok Features for Dental Marketing

To make the most of TikTok for your dental practice, it’s important to leverage the platform’s unique features.

So, before we round up this post on TikTok marketing ideas for dentists, let’s quickly talk about some key elements you can use to enhance your marketing efforts.

• Hashtags

Hashtags are essential for increasing the visibility of your content.

Strategically use hashtags related to dental hygiene, teeth, trending events/holidays, or topics.

This can help you reach potential patients and engage more effectively.

Also, keep an eye on trending dental hashtags to stay current and attract more views.

• Challenges

Participate in or create your own challenges to engage with your audience.

Dental-related challenges, such as the #ToothbrushChallenge or #FlossDance, can be fun and educational.

Encouraging followers to join in on these challenges can boost interaction and spread awareness about your practice.

• Trending Sounds

Incorporate trending sounds into your videos to make them more appealing and increase their chances of being discovered.

Whether it’s a popular song or a viral sound clip, using trending audio can help your content resonate with a wider audience.

• Dental TikTok Ads

Invest in TikTok ads to promote your dental services.

With options like In-Feed ads, Branded Hashtag Challenges, and TopView ads, you can create targeted campaigns that reach potential patients.

TikTok’s advertising tools allow you to set specific goals, such as driving traffic to your website or increasing appointment bookings.

So, how do you get started with this? We will show you in the next section.

 

A Step-by-Step Guide to Advertise on TikTok

Ready to boost your dental practice’s visibility with TikTok ads?

Follow these simple steps to create effective dental TikTok ads:

Create Your Account

Head over to www.ads.tiktok.com and sign up for a new account. The process is straightforward and should only take a few minutes.

Start Your Campaign

After setting up your account, click on the “+” icon to begin creating your campaign.

At this stage, you’ll need to create a compelling video and select your target audience.

Run a Survey

To enhance your campaign’s success, consider running a survey.

This can help you gather qualified patient leads and understand their needs better.

Manage Prospects

Route all your leads to a contact management software.

This will allow you to call, email, or text potential patients to present your dental services and offers.

That’s it; you are now ready to grow your dental practice using TikTok Ads.

 

We Can Help You Get the Most Out of Your Dental Marketing Efforts

If you are ready to take your dental practice to the next level using digital marketing, we can help!

At The Creative Composite, we specialise in dental marketing and can help you maximise your presence on TikTok.

Our expert team will assist you in creating engaging content that resonates with your audience and running profitable TikTok ads that drive results.

Whether you need help with content creation, leveraging TikTok features, or setting up effective ad campaigns, we’ve got you covered.

Let us handle your TikTok marketing, so you can focus on what you do best – providing exceptional dental care.

Give us a call now, and let’s discuss your marketing needs!

You bet we have several amazing and creative TikTok marketing ideas for dentists under our belts.