Dental Practice Budget Marketing Tips
In the competitive world of marketing, it’s important to make sure you stand out from the crowd. But how can you make your dental practice appear to be greater than the rest without spending thousands of pounds on the latest marketing techniques? To help you, we’ve compiled a list of the top five tips for helping you advertise on a budget.
Stay Local
As a dental practice it’s likely that your client list is made up of locals, so your best method of targeting potential customers is to keep your advertising local. Not only can this increase the chance of your audience converting into patients, but it could significantly reduce your budget.
Most local communities will provide a wide range of opportunities for local advertising, many of which are extremely inexpensive but effective. Good places to start are local papers and magazines, which could print an article or classified ad for as little as £20.
Work Together
If you’re struggling to draw in a new crowd it’s possible neighbouring businesses could be having the same problem. An effective method of gaining free advertising is to offer to swap adverts, so you provide your customers with free information about a local business and they do the same for you.
Commonly, complementary businesses are the most successful when it comes to advertising. Dental practices may have great success advertising in a doctors’ surgery, optician, pharmacy or any other health-based business.
Sponsor a Sports Team
Although sports team sponsorship can be slightly more expensive than an advert, it’s likely that your local team will be spotted more regularly than a one-off classified ad. For a few hundred pounds, you could have your business name printed on the front of your team’s latest strip, which could be used for months or even years to come, and at no extra cost.
Advertise on Social Media
Social media is one of the fastest methods of getting your message across and can be very effective if it is targeted accurately. Although an international medium, social media can be adapted to suit the needs of the business, with hashtags and categories refining the type of people that see your message.
Social media is also an effective method of displaying blogs and articles to potential patients and could provide the opportunity to assert your practices’ dominance in your field through an informative copy.
Use Notice Boards
Often free and easy to find, local notice boards can be a quick and easy method of adding a few new clients to your list. A small printed advert can be placed in a local supermarket or community centre as regularly as you require, and could potentially be seen by hundreds of people every day.
Create a compelling heading or provide information about an offer to grab the attention of passers-by.
If you would like us to create you a bespoke dental marketing plan for your budget, give us a call on 0330 133 0635 or send us an email to info@thecreativecomposite.co.uk now
